Digital Marketing Course training in Hyderabad

Who is it suitable for?

We can design a course to suit the exact needs of your team, whatever your employees’ level of knowledge.

How will I benefit?

The Digital Marketing Executive Programme is tailored to participants who wish to actively apply a digital marketing strategy to their organization. The content is geared to ensure your company has a proper foundation for their digital marketing strategy and will also include advanced content that attendees can apply and use straight away.

Attendees may include:

Businesses exporting or marketing internationally
Not-for-Profit organisations
Website Owners/Webmasters/Website Content Managers
Small Business Owners
Brand/Marketing Managers
Business to Business and Business to Consumer Sales and Marketing Professionals.
Web Marketers/Internet Consultants
On completion of this course, you or your employees will be able to address the specific marketing challenges within your business, to improve your marketing results.

We understand your team is not like any other. You’re addressing specific marketing challenges and opportunities with a particular skill set, and that’s where our bespoke, in-company digital and inbound training comes in. If you’re looking to train five or more people, our bespoke option offers you the best value for money and the support of a dedicated digital marketing consultant.

Overview :
100hrs – Weekdays & Weekends – Call us @ 9000950501, 9611361147
Digital Marketing Course in Hyderabad We understand your business is not like any other. You’re addressing specific marketing challenges and opportunities with a particular skill set, and that’s where our bespoke, in-company digital and inbound training comes in. If you’re looking to train five or more people, our bespoke option offers you the best value for money and the support of a dedicated digital marketing consultant.

Program

We will undertake a thorough assessment of your skills and competencies and design an in-company training programme highly relevant to your organization and your team – anything from an interactive workshop series to a complete conference.

Digital Marketing Contents:-  graymatter-digital-marketing1

1. Digital Marketing Basics 

2. SEO (Search Engine Optimization)

3. SMO (Social Media Optimization)

4. PPC (Pay Per Click)

5. Reporting and Analysis Tools

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Digital Marketing Course Details

Introduction of Digital Marketing/Internet Marketing

  • Digital Marketing basics & Concepts
  • Domain & Hosting registration
  • Types of Websites

Basics of Search Engine

  • How Search Engine Works(Google,yahoo,bing)
  • Types of Search Engines
  • Page rank (PR)
  • Website Architecture
  • Website Designing Basics
  • Target Segmentation
  • Search Engine Optimization

Onpage SEO & Offpage SEO

  • Meta Tags
  • Creating Sitemaps
  • Creating Robots file
  • Optimize SEO Content
  • Canonical Implementation
  • Keyword Research
  • Keyword Density
  • Google Webmaster Tools
  • Search Engine Submission
  • Link Building Techniques
  • One-way, Two-way, 3-way Link Building
  • Case Study of White Hat SEO
  • Case Study of Black Hat SEO
  • Case Study of Grey Hat SEO
  • Google Sandbox Effect
  • Image Optimization

PPC (Pay Per Click) Introduction

  • How Pay Per Click Works
  • Types of ads
  • Display Ad, banner Ad,..
  • Search Engine Marketing
  • Search Network & Display Network
  • PPC Campaign Design
  • Google Adwords tool
  • Creating Campaigns
  • Keywords Research
  • Traffic Estimator Tool
  • Ad Groups Setup
  • Budget, Billing, Reporting Techniques
  • Role of Analytics in Pay Per Click
  • Conversion Tracking

Introduction of affiliate marketing

  • The role of merchant & affiliate
  • Creating the affiliate network
  • Choosing Products
  • Choosing Payment type
  • Integrating Accounts
  • Promoting the affiliate program
  • Earning commission

Social media optimization

  • Introduction of Social Media optimization(facebook, Twitter, Stumble upon, Linked In, Pinterest,…)
  • Social media optimization with Search Engine Optimization

Facebook Marketing

  • Introduction
  • User Profile creation
  • Profile settings
  • Facebook post image sizes
  • URL settings
  • Targeted audience
  • Facebook Fan Page Creation
  • Fan page settings
  • Rules and image sizes
  • Cover photo, News feed, Timeline
  • Trending topics
  • Facebook Likes
  • Facebook followers
  • Insights
  • Tracking views and engagement
  • Tips for facebook marketing
  • Facebook Ads Segmentation
  • Creating ads on facebook
  • Choosing target segmentation
  • Daily budget
  • CPA, CPM, CPC, CTR
  • Budget, Billing
  • Tracking & Reporting

Twitter Marketing

  • Twitter Account creation
  • Setting Username
  • Twitter Design
  • How to tweet?
  • Twitter ads(promoted tweets)

Youtube Marketing

  • Youtube Channel creation
  • Channel Design
  • Video creation with slides
  • Slide Video Creation & Optimization
  • Editing videos / effects
  • Youtube Guidelines
  • Publishing videos
  • Monetization
  • Earning money from Youtube
  • Youtube analytics

Google+ Marketing

  • Google + page creation for Business
  • Hangouts
  • Communities
  • Events
  • Local Listing
  • Reviews
  • Listing on Google Maps/Places
  • Marketing tips for Google +

Email Marketing

  • Introduction
  • Types of email marketing
  • Collecting emails
  • Creating email template
  • Blasting emails
  • Tracking conversions and leads
  • email marketing Softwares

Mobile Marketing

  • Introduction
  • Types of SMS marketing
  • Push and Pull messages

Blogs

  • Introduction to WordPress/Blogger
  • Creating a blog
  • Blog Setup
  • Blog Design
  • Blogging Article Methods
  • Blog Marketing
  • Posting
  • Adding plugins
  • Integrating videos
  • Analytics
  • Posting ads on blogs
  • Blog Marketing

Google Adsense

  • Google Adsense setup & integration
  • Google Adsense Guidelines
  • Choosing Ads
  • Payment type
  • Adding account
  • Google Analytics
  • Local Search Optimization
  • Search Engine Algorithms Updates
  • Reputation Management
  • Pay Per Click
  • Website Designing basics
  • Website Development basics

Google Analytics

  • Inserting tracking code
  • Channels
  • Generating Reports
  • Goal setup
  • Funnels & Channels
  • Audience
  • Behavior
  • Conversion
  • E-commerce
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