PPC Pay Per Click training – Online /Classroom – NIDM Hyderabad @12,000/-

website_analyticsPPC or Pay Per Click is an important aspect of internet marketing, and it also helps in getting traffic easily towards a site. Therefore, if you want your site to get fast traffic, it is a wise idea that you go for PPC. However, you will have to know the basics associated with it, and this is one of the best reasons for which you should get Pay Per Click training from us.

We are one of the leading institutes in bangalore, and we have been offering wide array of PPC training programs at our institute. This kind of training is a new branch that we have started lately, because we wish to train students in other areas of internet marketing, as well.

Call us @ +91 9611361147, +91 9000950501

PPC Course Contents

Module 1

  • Introduction of PPC (Pay Per Click)
  • How PPC Works
  • Affiliate Marketing Programs
  • Advertiser
  • Publisher
  • Getting started with Adwords
  • Adwords vs adsense
  • Landing page info
  • Budget
  • Timing
  • Keywords selections
  • CPC (Cost Per Click)
  • CPM(cost per mille or cost per impression)
  • Conversion rate

Module 2

  • Ad positioning
  • SEM vs SEO
  • Account setup
  • Campaign

Module 3

  • Ad group
  • Target through language
  • Target through location
  • Target through customers
  • Target, placement & segmentation
  • Keywords Research
  • Traffic Estimator Tool
  • Ad Groups Setup
  • Creation of Banners

Module 4

  • Google Traking code
  • Optimize cost per click
  • Build a healthy keywords list
  • Use of Traffic Estimator
  • Accounts setting
  • PPC Campaign Design
  • How to increase traffic
  • Landing page improvement
  • Know your quality score
  • Knowledge of Google analytics
  • Google Analytics Setup
  • Analytics Tracking Code Setup
  • Link with analytics
  • Analytics dashboard
  • Use of analytics
  • Role of Analytics in PPC
  • Introduction of Google insight
  • Introduction of Google Trends
  • Managing clients accounts

Module 5

  • How to track your conversion
  • Tracking your keyword’s performance
  • Budget, Billing, Reporting Techniques

Adsense & Affiliate Marketing

  • Earning Money
  • Registering for Adsense
  • Selecting Ads
  • Pay Per Click
  • Pay Per Lead
  • Pay Per Sale
  • Placing Ads in Websites
  • Payment Modes
  • Account Details
  • Threshold Limit
  • Guidelines For Adsense

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